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LG OLED 2024 | 77 Inch | C4 series| 4K Cinema HDR | AI Sound Pro | Magic Remote | Self-lit | Gamer Dashboard & Optimizer | WebOS24 | Smart AI ThinQ
SKU
OLED77C46LA
Special Price
KES679,995.00
Regular Price
KES799,995.00
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- LG 4K SELF-LIT OLED evo – true brilliance in clarity of content by Brightness Booster
- Perfect Color ( 100% colour fidelity ) Eye Comfort Display α9 AI Processor 4K Gen7 with AI Super Upscaling 4K and Personalized Picture Wizard
- Perfect Color ( 100% colour fidelity ) Eye Comfort Display α9 AI Processor 4K Gen7 with AI Super Upscaling 4K and Personalized Picture Wizard
- Ultra Slim Design for elevated immersion and interiors 4 years of upgrades guaranteed over 5 years with webOSRe:NewProgram
- Incredible movies and gaming enhanced by Dolby Atmos and Dolby Vision, VRR, G-Sync, and Freesync
Key Features
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*Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
LG OLED evo. The Trailblazer of a Definitive Decade.
What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture2,3,4, so lifelike, you feel like you're in the scene. Spectacular sound5 that amplifies the realism of anything you watch. And advanced technology1 that's constantly evolving and refining how you experience TV.
![An image presenting the key features of the LG OLED evo C3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird's bright feathers. An image presenting the SC9 Soundbar shows the LG OLED evo C3 and SC9 Soundbar neatly on the wall with a music concert playing on the TV. An image presenting AI Sound Pro shows a rock show playing on the TV with music bubbles depicting soundwaves filling the living space.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-19-Summary-Desktop.jpg)
*Screen images simulated.
**Brightness differs by series and size.
***Soundbar can be purchased separately.
**Brightness differs by series and size.
***Soundbar can be purchased separately.
A Harmony of Spectacular Sights and Sounds with a 10-Year Legacy
*Screen images simulated.
**Soundbar is sold separately.
**Soundbar is sold separately.
α9 AI Processor 4K Gen6
A Decade of Evolution at Its Core
Enter the world of α-realism1, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.
![A video of the α9 AI Processor 4K Gen6 against a circuit board. The board illuminates, and blue lights emit from the chip representing its power.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-03-AI-Processor-Desktop.jpg)
![A video of the α9 AI Processor 4K Gen6 against a circuit board. The board illuminates, and blue lights emit from the chip representing its power.](/eastafrica/images/TV/features/OLED2023/dessktop-2.jpg)
*Screen images simulated.
**Soundbar can be purchased separately.
**Soundbar can be purchased separately.
Brightness Booster
Behold Even Brighter OLED
LG OLED's iconic self-lit pixels shine brighter2,3 than before with the Light Boosting Alogirthm4, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.
![A video showing 2 images of a bird's feathers side by side. The side representing Brightness Booster appears brighter and then fills the screen.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-04-Brightness-Booster-Desktop.jpg)
*Brightness differs by series and size.
Synergy Bracket
Screen and speakers in harmony
Designed specifically for LG OLED C35, the bracket fits seamlessly to your TV, whether mounted to the wall or placed on a stand. As well as being a sleek match for your interiors, it pushes the Triple Up-Firing Speakers to reach their peak potential.
![A video opens with the Synergy Bracket screwing into the back of LG OLED C3. The TV then attaches seamlessly to the wall of a bright, modern living space.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-05-Synergy-Bracket-Desktop.jpg)
*Screen images simulated.
**Soundbar is sold separately.
**Soundbar is sold separately.
Hear Sounds and Sights Come Together as One: TV and Soundbar in Harmony
*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar is sold separately.
**Soundbar Mode control may vary by soundbar models.
***Soundbar is sold separately.
SELF-LIT OLED
No Backlight
Pixels reach their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
![A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-09-SELF-LIT-OLED-Desktop.jpg)
*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
webOS 23 new Home
Tailored to Your Liking
From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
![A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-11-webOS-23-Desktop.jpg)
*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.
Sights and Sounds Come To Life
*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
**Separate subscriptions required for OTT services.
Ultimate Gaming
Embark on Epic Gaming Adventures
Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
![An image of three men playing a racing game on an LG OLED TV in a modern city apartment.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-14-Ultimate-Gaming-Desktop.jpg)
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
**VRR is a certified specification of HDMI 2.1.
Game Dashboard & Optimizer
Game Settings at a Glance
Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.
![Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-15-Game-Dashboard-Desktop.jpg)
The Sports Sensation
The Only Match for Games That Take Your Breath Away
Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
![An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-20-Sports-Desktop.jpg)
*Image is for illustration purposes only.
![Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-17-Sustainability-Desktop_1.jpg)
Sustainability
The Circle of Life
From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.
*The above content and certification refer to 65C3 and may vary by model.
**All 2023 LG OLED models feature eco-friendly packing.
***All Z3, G3, C3, B3 and A3 models are certified "Eco Product".
****The "Reducing CO2" footprint label applies to 77/65/55/48/42C3. All G3 & 83C3 models features a "CO2 Measured" label.
**All 2023 LG OLED models feature eco-friendly packing.
***All Z3, G3, C3, B3 and A3 models are certified "Eco Product".
****The "Reducing CO2" footprint label applies to 77/65/55/48/42C3. All G3 & 83C3 models features a "CO2 Measured" label.
![An image of LG OLED C3 and the Soundbar against a cream backdrop with colored circles. A man playing the drums is on screen.](/eastafrica/images/TV/features/OLED2023/TV-OLED-C3-18-SC9-Soundbar-Desktop.jpg)
LG Soundbar
Meet LG OLED evo C3's Harmonious Match
1.α-realism refers to the realistic image and sound quality driven by LG's α9 AI Processor 4K Gen6.
2.All LG OLED evo models, with the exception of 48/42 C3, are brighter than conventional OLED televisions.
3.Compared to non OLED evo models and based on the Full White measurement.
4.Light Boosting Algorithm does not apply to 48/42 C3.
5.Synergy bracket compatible with 77/65/55 C3.
6.Narrow Bezel dimensions do not apply to 83/48 C3.
7.Netflix streaming membership required.
8.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
2.All LG OLED evo models, with the exception of 48/42 C3, are brighter than conventional OLED televisions.
3.Compared to non OLED evo models and based on the Full White measurement.
4.Light Boosting Algorithm does not apply to 48/42 C3.
5.Synergy bracket compatible with 77/65/55 C3.
6.Narrow Bezel dimensions do not apply to 83/48 C3.
7.Netflix streaming membership required.
8.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
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